Google Ads · Montréal
Google Ads management that measures leads, not just clicks.
Search ads can put you in front of people at the exact moment they look for what you sell. They can also spend your budget quickly on irrelevant searches if campaigns, landing pages and tracking are not set up carefully.
Because we build websites, we treat ads and landing pages as one system: the keyword, the ad, the page and the form are designed together, and conversion tracking reports actual inquiries, so every decision is based on what produced a lead.
Where ad budgets usually leak
Broad keywords
Loose match types and no negative keywords can show your ad for searches that will never become customers.
Sending traffic to the homepage
A visitor who searched for one specific service should land on a page about exactly that service, with a clear way to act.
No conversion tracking
Without tracked form submissions and calls, campaigns optimize for clicks, and you cannot tell which keywords pay for themselves.
Set and forget
Search terms, competitors and costs change. Campaigns that are not reviewed regularly drift.
How we manage Google Ads
Account and tracking audit
We check structure, keywords, search terms and whether conversions are tracked accurately — with visitor consent respected.
Campaign and landing page build
Tightly themed campaigns, bilingual where it makes sense, each pointing to a fast, focused landing page.
Launch with guardrails
Daily budgets, location targeting, negative keyword lists and schedules agreed with you before anything goes live.
Weekly optimization, monthly report
Search-term pruning, bid and ad testing, and a plain-language report on cost per lead.
What is included
- Search campaign structure and keyword research (EN / FR)
- Responsive search ads and assets
- Dedicated landing pages built and tested by us
- Conversion tracking for forms and calls (consent-aware)
- Negative keyword management
- Monthly cost-per-lead reporting
- The ad account stays in your name
An honest note on results
We do not publish client ad spend or cost-per-lead figures without written permission, and we will not show invented benchmarks. In a discovery call we can walk you through how we would structure and measure your account.
Questions
How much should I spend on Google Ads?
It depends on how competitive your keywords are and what a customer is worth to you. We usually recommend starting with a budget that can produce enough clicks to learn from within a few weeks, then scaling what works.
Who owns the Google Ads account?
You do. The account is created in your name or stays in your existing account; we work with manager access, so your data and history remain yours.
Is the management fee separate from ad spend?
Yes. Ad spend is billed by Google directly to your card. Our management fee is listed separately in the proposal.
Can ads replace SEO?
They do different jobs. Ads buy immediate visibility while you pay; SEO builds visibility that does not stop when the budget does. Many businesses use ads while organic visibility grows.
Get a second opinion on your ads.
Tell us about your current campaigns or your goals, and we will reply with a practical first step.
Tell us what you need. We’ll make the next step clear.
Share the essentials. We reply within 24 business hours with a practical next step — not a canned sales sequence.
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Project brief
We reply within 24h